Posts Tagged ‘marketing’

World Wide Rave idea comes to life

Executives at companies large and small as well as marketing and PR people tend to pushback on the ideas of a World Wide Rave because they want to apply old rules of measurement to the new world of spreading ideas online (find it at Cydcor Offices). The old rules of measurement used two metrics that ...

Integration and Analytics: The Online Shopper’s Best Friends

With the plethora of available technology tools promising to improve the customer experience, it’s safe to assume that many of you have deployed more than one of them to increase your chances of success . The implementation of myriad technology applications can provide significant benefits if they are utilized properly. Data gleaned from multiple on-site ...

The Great Mainframe Shakeout

A growing number of technical and economic incentives are mounting that make a strong case for modernizing and transforming enterprise mainframe applications — and the aging infrastructure that support them. IT budget planners are using the strident economic environment to force a harder look at alternatives to inflexible and hard-to-manage legacy systems, especially as enterprises ...

Oracle Puts Third-Party Support in Crosshairs

Oracle (Nasdaq: ORCL) says it will focus strongly on customer service and support for customers of both its products and those of Sun Microsystems (Nasdaq: JAVA), whose acquisition it completed on Wednesday. “We believe our customers deserve the best level of support and it’s our job to make that extremely compelling,” Juergen Rottler, executive vice ...