Posts Tagged ‘approach’

What’s Behind Google’s Strange Nexus One Sales Strategy?

The company that made its billions selling ads for Web searches is now officially in the telecommunications business, as Google (Nasdaq: GOOG) demonstrated Tuesday with the launch of its branded Nexus One smartphone. However, can the same success that saw “Google” become a verb be translated to the burgeoning mobile market? Is there anything in ...

Integration and Analytics: The Online Shopper’s Best Friends

With the plethora of available technology tools promising to improve the customer experience, it’s safe to assume that many of you have deployed more than one of them to increase your chances of success . The implementation of myriad technology applications can provide significant benefits if they are utilized properly. Data gleaned from multiple on-site ...

New York Times Lays Foundation for Paywall

The Gray Lady may once again ask for some green if you want to view something that’s black and white and read all over. Reports surfaced over the weekend that The New York Times is about to announce another attempt at a paid-access business model for its Web site, with management apparently deciding that a ...

New York Times to Charge Online Readers at the Door

The New York Times says it will charge readers for full access to its Web site starting in 2011, a risky move aimed at drawing more revenue online without driving away advertisers that want the biggest possible audience. The potential pitfalls have made most other major newspapers hesitant to take a similar step. However, after ...