Top 6 Ways Your Business Can Benefit From Content Marketing –

Finding new leads, converting prospects into customers, and increasing influence in the target industry is a constant struggle for any business. But with the advancements in the world of ecommerce, it has become increasingly easy for business owners to reach their goals without wasting time and effort.

Content marketing is one of the proven digital marketing strategies that can prove beneficial for any business. Making your place in the online world is all about creating content that engages your target audience, and if you succeed in creating and implementing a proper content marketing strategy, things will get sorted out for you. 

Do you want to know more about how exactly content marketing can help you improve your business? Keep reading to find out more! 

Also Read – 6 Ways To Reignite Your Inner Creativity As A Content Creator

Check out the top 6 ways your business can benefit from content marketing as below –

1. Claim higher SEO rankings – 

The buyer journey nowadays starts with finding relevant information through Google and other leading search engines. A prospect enters some specific words, the search engine bots analyze all the websites indexed by the specific search engine, and then returns a list of websites containing that information in descending order. 

Recent studies of search trends have explained that a vast majority of internet users interact only with the first page of search engine results. Therefore, if you want to get discovered by your target audience, you have to claim the higher rankings on SERPs. 

Content marketing is the right strategy that allows you to rank higher on Google. You can find more information on this site about creating great content. By creating content that satisfies the readers and search engine bots, it’s only a matter of time your website gets on top!

2. Stay updated with the trends –

Today’s world is all about staying updated with the trends. Gone are the days when people had to wait for weeks or months to find information about what was happening in the other parts of the world. Social media has connected people all over the world, allowing us to communicate effortlessly.

The change in the way we communicate has also affected the business world. You have to make sure your business engages its audience, keeping the trends in mind. Otherwise, you’ll fail to keep your business growing. Content marketing allows you to ensure that your business upkeeps with the trends and revs the hearts of the target audience. 

3. Generate new leads –

As mentioned above, lead generation is one of the toughest processes for every business. With so many businesses competing with each other to attract more customers, it gets difficult to find leads that can be converted into repeat customers.

One of the best ways you can find new leads without running ads on TV or Radio is by focusing on content marketing. With a proper content marketing strategy, you craft content that’s desirable for your target audience and provides them with the proper value. 

This highly-effective content also ranks higher on Google and other search engines resulting in improved lead generation. 

4. Retain your customers –

Which business owner wants to lose their customers? In today’s world of fast-paced business, customer retention has become a real problem for business owners. There’s no telling when a new competitor will arise in the market with better offerings that can shake up the whole industry.

How can you ensure that you convert your prospects into repeat customers without making any mistakes? The only way you can achieve this goal is by focusing on content marketing. Proper content allows you to keep your customers engaged. 

You create content that addresses their problems and helps them move forward, which in turn strengthens your bond with your target audience. 

5. Increase your sales –

Gone are the days when customers had to come out of their houses to buy the products they wanted. In today’s world, ecommerce advancements have made it effortless to shop products online, and this is the main reason why you have to focus on digital marketing strategies like content marketing.

A proper content marketing campaign can help you make more sales in no time. You can create specific content for your sales funnel that converts your prospects into customers – allowing you to generate more profits. 

6. Build your online presence –

You can only survive in today’s business world if you are focused on building your online brand. The good thing about online branding is that it helps you maintain your place in your target industry. But how can you strengthen your online presence without investing a lot of money?

Content marketing can help you in this case too. The more authoritative content you produce, the easier it becomes for you to cement your name in the online world. 

Also Read – 5 Factors to Consider When Publishing Quality Guest Content

 

6 Ways To Reignite Your Inner Creativity As A Content Creator –

Working as a content creator is hard work. While the job may seem like a dream job to anyone on the outside, as you get to play on our computers all day building things that look pretty and sound pretty for use online, in reality, it can be difficult to come up with new ideas and new ways of promoting the same thing over and over again in a way that seems fresh and new.

For so many content creators, this can lead to stress, and perhaps even burnout, from trying to stay creative when the creativity has left.

Also Read – Why Next Generation Is Considering Writing As A Full Time Career?

Why Is Your Creativity Important?

Creativity isn’t just important for your job; creativity for creative types is like the air that you breathe. Being creative comes as naturally as breathing or as walking, and when this is disruptive, it can feel like a massive weight on your shoulders. Like an artist who has lost his muse, losing your creative workflow can really affect your mood and even your psychology as a person; it’s almost like losing your personality.

If you feel like you have lost your creative spark over the last few weeks, try and some of the tips below to help you bring it back and get you back to creating things that you are proud of.

Check out what are the 6 ways to reignite your inner creativity as a content creator –

1. Find Your Creativity Type –

As with all things in life, finding your type of creativity can be just the thing to help you stay on top of your creativity and to get the best out of your imagination. People learn in all sorts of different ways. For example, some people learn by watching, other people learn by listening, and others learn by doing.

 When children find their learning style, and they have educational materials designed for their learning style, they will find it a lot easier to learn and take in the information. It’s exactly the same for you. If you can find the right creativity type for you, you’ll find creating a lot easier.

2. Try Mindmapping –

This is a technique that content creators across the globe have used for decades! Using mind maps and mind mapping software can help to boost your creativity by helping you to see the patterns and the linking between each section of a product or a problem.

If you’re looking to try to bring your creativity back, try putting a keyword in the middle of your mind map and then think of all of the words that relate to the category of the product. After that, you can work on word associations, and eventually, this should help to spark change within you.

3. Work With Mood Boards –

Mood boards are another tool that has been used by content creation specialists all over the world for many centuries, and they have proven popular because they are so useful. With today’s modern technology, there are online versions of mood boards that can really help to boost your creativity and to help you visualize the problem that is in front of you.

Using tools such as Pinterest to create a pinboard of different ideas can build that creative workflow up again and allow you to create better content with more of a chance of converting.

4. Study Other Creators –

The phrase imitation is the best form of flattery cannot be more relevant than when discussing creative art and creative content. By studying other creators in your niche, you will gain new ideas and new perspectives on the type of content that you should be creating.

While it is not advisable to invest in plagiarism, being open to being inspired by another creative in your field is a great way to inspire your own creativity when it comes to creating the content for the product or service that you are selling.

As the recent spat between British supermarket M&S and German retailer Aldi over Cuthbert The Caterpillar has shown, imitation can be quite funny, at least!

5. Follow Brands Outside Of Your Niche –

A really good tip for all content creators is to follow brands that are completely outside of your niche. This will help you to see what other niches are doing about promotions and may help to inspire some different content ideas in your own niche.

It’s worth going quite broad as well as staying very specific, especially when it comes to social networks like Pinterest and Instagram. If your business is in the financial coaching sector, for example, you may wish to follow leadership and lifestyle coaches as well as sports coaches to get some inspiration, but you may also want to follow inspirational companies and even companies such as beauticians and nail technicians who are always trying to inspire their customers to look good and to feel good.

Following different companies other than those in your niche will open you up to different contact techniques and different ways of engaging with your customers that you can use in your own marketing campaigns.

6. Get A Hobby –

Last but not least on this list of ways to inspire creativity is to get a hobby! Sometimes, as content creators, you could spend so long sitting behind your laptop hoping for inspiration to strike that you forget that there is a whole wide world out there that can inspire inspiration from all corners.

Getting a hobby, be it walking the dog or going for a swim regularly, can really help to both relax the mind and inspire new creativity and creative works. On the flip side of the coin, getting a new hobby also means meeting new people and discussing your work with them. Most of the time, people will inadvertently give you ideas and spark some imagination in you even without trying!

If you are the type of content creator who does their job for both a living and a hobby, you really should consider a hobby that is nothing to do with your job.

For example, you may be a fantastic photographer who takes amazing architectural photos, but you may also have a hobby as an artisan cake baker and cake decorator. These two jobs are very different, and one hobby is almost a polar opposite to the other, but your cake decorating could inspire new ways of looking at buildings for you to photograph, and you may even find some buildings that can inspire a new cake design!

Also Read – 5 Factors to Consider When Publishing Quality Guest Content

 

5 Factors to Consider When Publishing Quality Guest Content –

I run a local computer repair business in Brisbane, Australia and I love writing. As a result, I’ve written quite a number of articles over the last year, primarily about business and technology. I write from my own personal experience and expertise and I like to see my writing published on high quality websites where it can be of benefit to others.

When seeking maximum impact from publishing guest content on the internet, there are various factors to consider. I’d like to look at five factors which are of importance to me. In fact, you might consider these to be five filters through which I examine any website where my writing might be published. If I can tick all five boxes for a prospective publisher, I’m definitely onto a winner.

Also Read – Top 6 Reasons Why User Generated Content Matters?

Check out the Top 5 factors to consider when publishing quality guest content –

1. Domain Authority (DA) –

The domain authority of a website is usually the first factor people consider when deciding whether to submit content to the site. DA is a ranking score created by Moz and they describe it as follows.

“Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”

In general, a site is considered as having more authority on the internet if it has a high DA value. As a result, sites with higher values are assumed to be the most beneficial when building authoritative backlinks.

It’s clear that genuine authority sites do indeed have high DA values. For example, Google is 100, Facebook is 96 and the BBC is 95. Sites like these have generally been in existence for many years and have established their reputation totally naturally.

There are, however, many blogs and other sites which have relatively high DA values, but which don’t have the same intrinsic authority. Whilst it’s natural to seek out sites with high domain authority when wanting to build authoritative links, it’s somewhat unnatural for a site to have a high DA value (50+) if it has only been in existence for a short time. There are numerous blogs with DA values above 50 which welcome guest posts, but which have only been in existence for a year or two.

One wonders whether Google attributes any real value to links from sites which have sprung up and quickly attained high DA values. For this reason, it’s necessary to consider other factors in evaluating a site’s standing on the internet.

2. Traffic –

The second factor I consider, after noting a site’s DA, is its monthly organic search traffic volume. Various tools can be used to provide this data. My favorite is Semrush, though there is a limitation to the number of sites you can analyse in a day when using the free version. The Semrush domain overview displays a chart for any site, plotting the monthly organic search traffic over the last two years. It also offers a chart which tracks the number of organic keywords for which the site is ranking.

There are numerous blogs which have high DA values, but hardly any organic traffic. In fact, there are blogs which have practically no traffic, in spite of their high domain authority. When considering a site’s level of authority, I tend to filter out any site which has monthly organic traffic of less than 1000.

The flip side is that there are blogs which have a large volume of traffic, but which have a relatively low DA value. For example, I’ve just had a post published on a site which has a DA of just 45 but with organic traffic of 135,000 visits a month. Again, one wonders what is more significant to Google. In my view, a high DA value may have been attained by manipulation, but it’s much more difficult to manipulate genuine search traffic to one’s site.

3. Site Vintage –

The third factor I use in assessing a site’s level of authority is the period of time for which that site has been in existence. Normally I would use Who.is to find out when a site was first registered. Of course, older sites may have changed hands over the years, but at least you can see if a site has only been in existence for a short period of time.

In general, if a site was launched within the last couple of years, I will treat it as having lower value from Google’s perspective. This is especially so if it has attained a high DA value in such a short time, in which case I will view the site with some suspicion.

4. Niche –

In order to maximize the value of posting your quality content, it’s essential to seek out blogs and sites which are in a niche which is relevant to you. I operate a computer repair business and so, for me, the only relevant niches are business and technology. For this reason, I rarely publish my writing on more generic blogs. Rather, I look for blogs in my niche, which publish high quality content. The more selective they are about the content they publish the better.

I was recently communicating with the site owner of a tech blog. His site had a lovely clean design, a respectable DA value, and significant traffic. However, I noticed that he had recently published posts about nightstand must-haves, tips for police organizations, and marketing strategies for family lawyers. I told him that I had decided not to publish anything with him because his blog was no longer a tech blog.

When publishing your content, it’s important to consider what other content is published on the site in question. Google is looking for high quality content which ‘informs users and educates another site’s audience’. For this reason, it’s essential that your content is published on sites whose readership would benefit from your specific expertise.

5. Cost –

When publishing guest content, the sites with the greatest authority will normally have no charge for posting your article. However, the corollary is that your content must be of the highest quality in order to meet their requirements and benefit their audience.

Some months ago I had an article published on the Zapier blog. The site’s domain authority is 76, its monthly organic traffic is almost three million, and it was established in 2011. Zapier’s blog exists for the benefit of small businesses, and so they ticked every one of my boxes. I worked with their editor to craft my content according to their requirements, and the whole exercise cost me absolutely nothing.

The blog on the Zapier website doesn’t exist for the purpose of financial gain. Rather it’s a resource for small business owners, such as myself. By contrast, many of the blogs publishing guest content exist purely to earn a financial return. Many will accept almost any content, as long as they are able to profit by doing so. Always communicate directly with the site owner, rather than with link-builders.

Conclusion –

So there you have top 5 factors to consider when publishing guest content on the internet. Of the highest importance is the quality of the content you are creating. In producing high quality material, you want your expertise to be showcased on the most worthwhile sites possible. This means sites which have genuine authority in your niche, significant traffic, and which have established their reputation over a significant period of time.

This guide to publishing quality guest content on the internet was written by Norm McLaughlin. Norm is the founder of Norm’s Computer Services, a computer repair and IT support business in Brisbane, Australia.

Also Read – Why Next Generation Is Considering Writing As A Full Time Career?

 

Important Tips To Transform Your Blog Content With Quizzes –

Blogging is a craft as old as the Internet. In the start, blogs served as an online diary for some people. Over time, it evolved into a powerful marketing tool used by businesses of all sizes. It all began with Bill Gates, saying: “Content is king.” Here we are, 20 years later, still looking for new opportunities to improve our blogs, keep the audience engaged, and improve conversion rates.

Some of the most successful blogs utilize quiz generator tools to deliver fun, engaging, and educative quizzes to delight their audience. You can do it with your blog as well. Below you will find major tips to help you transform your blog content with quizzes.

Also Read – How to Make the Most of SEO for Bloggers?

Empower Readers To Share Their Opinion –

In their efforts to rise above the one-sided approach, the bloggers have started using the comment section. But there are only a few blogs online with a super-active comment section. If your comment section resembles a deserted island, then it is time for some change.

The chances are that your blog content invites readers to form opinions, especially if you are openly expressing your view. With quizzes, you can quickly transform your content and make it more personal. The more you talk about how you see and experience things, the more your readers would want to express their views.

Offer them a quick quiz to express themselves. You can do this for each one of your blog posts to achieve consistency and delight your audience.

Base Your Content Strategy On Quiz Results –

Working on content strategy and filling in blanks in your content schedule is interesting at start. But, after some time, you can easily run out of ideas. Writer’s block is also common in people who are forced to post at least two times a week to stay competitive. Here is an idea- Why don’t you ask your readers what they want to read about?

There are two ways you can use a quiz generator to do this –

1. You can be upfront and offer them a few options so they can choose a specific topic they want to be covered by you.

2.  You can share a sort of personality quiz to learn more about who your readers are and then custom-tailor your content to cater to their needs.

If you are selling products or services directly or through affiliate links, you can create quizzes to find out how much your readers know about the goods you are selling. You can cover the knowledge gaps with great product reviews, how-to guides, and tutorials.

Introduce CTA Through a Quiz –

Many bloggers write content for the sole purpose of boosting conversion rates. If you are sick and tired of coming up with CTAs, you can make it more fun with quizzes. How so? It appears that quizzes pack fun for everyone on both sides of the screen. The CTA and quiz relationship was discovered in 2013 when a quiz helped one firm boost click-through rates by 17% by introducing CTA through a Quiz.

How do you introduce CTA through a quiz? You can use a quiz generator to make quizzes that serve as a sort of customer triage, just like ProProfs lead quizzes. Ask customers about their needs, and offer them unique content that reflects their needs. This will turn the things around as you will be writing content to serve the purpose of the quiz instead of creating quizzes to complement your content.

Leverage Quizzes To Promote Content on Social Media –

While we are still at creating content to serve the purpose of the quizzes, we should mention social media. Building a social media following is quintessential for blog success. Many blogs leverage social media on a daily basis to attract more readers and boost traffic. Why? Because people on social media love quizzes. In fact, according to Buzzsumo, a quiz gets shared 1,900 times on average.

You can use quizzes to attract more social media followers and then serve them with the content they want to read. You can stay ahead of the content and quiz curve by using various tools to discover trends on social media. Some of these tools are Ahrefs Content Explorer, Social Pilot, Hootsuite, and more.

Make Blogs Fun Again –

The new audience has a shorter attention span. You only have a few seconds to make readers interested in your content. Is there a better way to do it but to enable them to have some fun. You can easily do this with quizzes. It won’t be easy to transform all of your content.

You can start by introducing quizzes in your new posts, and adding quizzes to the most popular blog entries. Cutting edge quiz generators support different question types and image and video integration. Your creativity is the limit.

Personalize Results To Generate Leads –

Did you know that you can completely customize the results of a quiz? You can even create completely unique descriptions of each result group and thus offer personalized results to your readers. People love comparing their results with others.

There are two things to take care of though. First, personalized results should inspire people to share the quiz. And, secondly, it has to have at least something to do with your overall blog topic.

Conclusion –

There is no better way to turn content and quizzes into lead magnets. ProProfs lead quizzes are a perfect example of the right tool put into the action. You can even integrate the quiz generator with your email marketing software to send custom emails to people segmented by quiz results.

Quizzes offer plenty of opportunities for bloggers to transform the content and make it more engaging and appealing to the readership. With your experience in blogging and knowledge of who your readers are, we are certain that you will be able to put quizzes to good use.

Also Read – How Guest Blogging Helps Grow Your Audience Online?

 

Top 6 Reasons Why User Generated Content Matters?

Any content created, published, and submitted by users of a brand is called User-generated content (UGC). The contributors to this subject are unpaid enthusiasts who promote a brand and not the brand promoting itself.

There is no specified type of UGC, and typically it can range from images, clips, social media posts, online reviews, or happy customer testimonials.

A survey concluded that 86% of millennials believe UGC to be a good indicator of the quality of a brand and that 68% of social media users ranging between 18 and 24 consider the information shared online before making a purchase decision.

Also Read – What Is The Importance of User Generated Content in Marketing?

The Significance of UGC for Brands –

Here are top 6 reasons why user generated content matters and why you should not ignore UGC if you wish to capture audiences and amass a loyal customer base.

1. Prioritization of the Customer –

Customer-orientated industries are witnessing exponential growth because it has become a priority to keep up with the evolving trends of customers.

With such overwhelming competition from other brands, attention-spans can be snatched away if brands do not cater solely to their audiences.

2. Humanization of Brands –

The pushy sales tactics employed by brands that had once risen to unprecedented heights are no longer impressive enough, let alone driving conversion rate and acquire more customers.

People of the modern era fancy narratives, sentimental connections, and interaction with other humans, with actual people and not just advertisements or marketing campaigns.

Statistics conclude that about 92% of people will more likely consider a recommendation from a fellow individual over branded content because the line of trust between people and marketers has stretched.

3. Greater Legitimacy –

In a study conducted by Cohn & Wolfe, 63% of customers claimed that they would purchase from a brand they consider trustworthy over a competitor.

With the advent of social media, customers no longer are passive consumers driven by TV commercials and billboards. 

Bruno Estrella, growth manager at Webflow, considers UGC to be a key lever for growth mostly because of the trusting factor around seeing content from other people and not businesses. 

4. The Feeling of Belongingness –

Unlike brands operating against each other in every situation, UGC brings audiences together in one big happy family. People enjoy the feeling of belongingness. The following factors are essential in developing the impression of a community –

• Membership
• Integration and gratification of needs
• Influence
• Shared emotional connection

Influence as-well-as shared emotional connection holds the utmost value when it comes to rendering a sense of belongingness.

Influence must work both ways; members must feel like they influence the community. Shared emotional connection is pivotal because healthy communities associate themselves with a story that holds them together.

5. Cost-Effectiveness –

Users who are responsible for UGC are mostly unpaid and do it for several reasons, which could be wanting to share their experience, establishing a connection with a like-minded crowd, informing others of the brand and its unique products, and many others.

This promotional content is substantially economical than investing millions into prime-time TV commercials and Times Square billboards. Users run the show in the case of UGC, while marketers do not have to dent their budget on campaigns that might fail if not executed wisely.

6. Decent ROI Rate –

As per ComScore, brand engagements increase by 28% when consumers experience a blend of professional marketing content as-well-as user-generated content.

One such instance was the Starbucks’ White Cup Contest, where customers got encouraged to doodle on their white Starbucks cups and upload those images as entries for a competition to decide on a template for a limited edition Starbucks cup.

This contest led to 4,000 customers submitting their entries in just three weeks, implying that customers were ready and willing to interact with the brand.

Tips To Motivate Customers To Create UGC –

After considering the reasons why UGC holds preeminent importance, here are some tips that you can implement to motivate your customers to indulge in UGC –

1. Motivate consumers to create UGC during certain checkpoints of the buying process.
2. Create sharable content such as delightful experiences, physical spaces, and unboxing events.
3. Offer incentives in exchange for UGC.

Understand the above points in detail as follows –

1. Motivate Customers To Create UGC During Checkpoints –

Every company wants customers to promote and review your products as they use them. The key is to ensure that you help your customers create UGC.

Over 50% of the consumers want brands to educate them about the type of content to create and share. Here are some alluring parts of the buying process where you can have a call to action for your customers to create UGC –

1. Promptly after purchase.
2. After receiving their product/service.
3. After obtaining results from their product/service.

Provide them with an easy tweet to share or an Instagram story to upload after making a purchase, asking them to share their unboxing, and urging them after a few days or weeks of receiving their product to share their feedback on social media.

2. Create Sharable Content –

While users might want to give a shout-out to your brand, they often would be left baffled if they will not have something sharable to upload. Thus, you must create sharable content that includes captivating experiences, great aesthetics, and unboxing events.

People would be eager to share content that looks flashy and enticing, as this would have more people viewing their shared content online. This way, both your brand and the users will gain followers and recognition online.

3. Offer Incentives in Exchange For UGC –

Every time you run UGC contests, you will be in full swing to ask your customers to share their content specifically, hoping to be the winner of your grand contest.

There is no need to run campaigns on a colossal scale frequently, but only a few times a year to drive brand awareness through the UGC created by participants of the campaign. Running prize campaigns simultaneously alongside your ongoing UGC strategy can significantly increase the number of people creating UGC.

Conclusion –

With the advent of the internet and social connectivity, users have become more aware and need something more than just marketing tactics to convince them to promote your brand. Thus, it is imperative to implement strategies to create UGC.

With UGC, people are more likely to put their faith in your brand because of the human touch rendered by it. Not only is UGC effective to amass more customers, but is economical and yields significantly high ROI.

Also Read – Why Next Generation Is Considering Writing As A Full Time Career?

Why Next Generation Is Considering Writing As A Full Time Career?

Content has become a game-changer in recent times. As more and more companies are moving online, their content requirements are increasing. Drafting creative communication is a task, and companies are actively hiring for these roles.

A lot of people work as freelancers, along with their full-time jobs. This gives them a lucrative channel to earn extra money. Writing quality content requires talent, and it is being capitalized at an alarming rate.

Freelancers are now switching their professions to get into a full-time writing job. The primary reasons for this transition are that the writers love writing. Also, the pay in this domain is quite good, which is attracting a lot of writers.

The Pros of Taking Writing as a Full-Time Career –

People write about anything and everything. From writing blogs to formulating press releases, writers receive opportunities from all spheres. Writing is so diverse that some people may also know how to write a screenplay.

Given below are some of the significant advantages of choosing writing as a career option –

1. The Pay is Great –

Writing is one of the most desired career options in the 21st century. All companies have to send out different communication pieces using various communication channels. This has opened the door to multiple opportunities for current and upcoming writers.

2. The Nature of Work –

Writers are expected to come up with different blogs, captions, social media posts, press releases, etc. Therefore, they already know the kind of work they are supposed to do. This makes the job role clear and removes all ambiguities, which are quite common in all other positions where the job function is not predefined.

3. Challenging – 

With the change in the consumption pattern of the audience, the content market is changing. This brings in the need to keep yourself updated according to the market so that you are competent enough to face these challenges.

4. Demand – 

The demand for writers is continuously increasing. People need writers for their proposals, marketing campaigns, etc. The market is expanding and giving rise to multiple writing roles.

5. Knowledge of Different Domains –

Writers are expected to write about various topics and issues. In most cases, these topics are not even interrelated. Therefore, they make use of research to write on this topic, which also increases their knowledge base.

Full-Time Career Options in Writing –

Writing is multidimensional. Different writing roles cover various concepts and functions. Some of the most famous writer jobs are:

Novelists –

These people write novels for different publications. They build a novel outline template and tend to stick to it. This outline also depends on the genre of the novel you are interested in writing.

Copywriters –

These writers are responsible for writing content related to different products and services. Companies hire copywriters to showcase their product offerings to their target customers. These people also conceptualize catalogs, broachers, etc., and bring them to reality.

Technical Writers –

They are hired to write blogs on specific domains. These are written to cater to an audience that has an interest in that particular domain. At times their job also involves writing or decoding a technical excerpt and writing it in a simple language for common people to understand.

Script or screenplay writers –

Some writers are exceptionally good at writing dialogues. They can easily make their career in the field of screenplay writing. Alternatively, they can also become scriptwriters for a movie, short film, etc.

Content Writers –

Content writers take up a generic role. This can be deemed as the most challenging role as content writers can be asked to write on issues or topics that are entirely unrelated. They also write blogs and generic articles.

Lyricists –

Some writers are good at their flow of language. Also, these writers have a rich vocabulary. These people can make a career by writing poems or songs.

Newspaper Article Writer –

Newspapers hire diverse and qualified writers who write different news pieces for them. It is a challenging job role. Also, a news article writer gets a lot of respect, given the job difficulty.

Editors –

Editing is a prevalent job role in the field of writing. Editors go through hundreds of articles in a single day. Their job is to make the materials better and more acceptable.

Reasons Why Gen-Z is Considering Writing as a Full-Time Career Option –

Writers are evolving in the current situation. Also, writers are getting a lucrative option to put their talent to use. In the present scenario, writers can monetize their skills.

Given below are some reasons for writers to consider making writing a full-time career option:

No Geographical Boundaries –

Writers can do their jobs from any part of the world. This removes the barrier of place. This helps writers in effectively making their career in writing worth their while.

Good Pay –

Due to the increasing demand for content, writers are paid very well. Companies need excellent writers for their corporate communication. Therefore, they pay their writers well.

Alternative Job Roles –

If a writer starts with blogging, they can easily switch their position to a copywriter or a report writer. Also, they can even go for more challenging roles like a screenplay writer or a scriptwriter.

The Movement of the World to an Online Platform –

With the movement of all companies and their operations online, a lot of companies would need writers to come up with suitable content that will be consumed by their audience.

How to Make a Career in Writing? 

Writers need to keep reading about different areas to build a knowledge base. This will make writing articles and blogs easier. Also, with a knowledge of relevant features of a particular industry, your article will come off as a good read.

Practice will make you good. If your articles go wrong, ensure to write them again. Also, keep experimenting with your boundaries. Explore new areas and writing styles.

Stepping out of your comfort zones would help you in exploring and becoming a writer who is ready for the corporate world. Also, networking is critical in the field of writing. Therefore, make sure to connect with different writers and understand their interest fields and writing styles.

 

 

It is 2019 and many exciting things are happening in the age of digital marketing. Email marketing that was once considered the underdog has become an integral part of everyday marketing for many businesses. Simply because it is much more affordable and has a lot more reach. As a marketer, you know that nothing is constant in the digital marketing space. Everything is constantly changing. Here are some predictions about how Email Marketing will change in the year 2019.

Top 10 Email Marketing Trends in 2019 –

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

1. Personalization:

Email marketing is becoming more and more personalized. People are losing interest in generic emails and with that, even email marketers are changing their strategy to make them more personalized. With the increase in data that marketers know, now, there is no reason why they will not personalize the product or service based on their base. This plethora of data will help them further target their audiences in a way that is more effective in 2019. Marketers can now look at things like browsing data, buying data, click behavior to better focus on what potential customers need and target their needs.

2. Increase in interactive content:

In 2019 there is certainly going to be an increase in interactive content. There is going to be more personal messaging that comes from a friend or family member, rather than the talk-down approach of the past. The content is going to be more fun with more information that can potentially be clickable. There are going to be more interaction in the form of games, quizzes, engaging within the email, access to buying the product or service within the email, and more. Basically, more engaging content and increasing its subscription value. Adding this to the email will boost sales for the marketing and sales teams and keep users more engaged.

Also Read: What Is The Importance of User Generated Content in Marketing?

3. More content:

The days of only infographics in emails is slowly fading. Overusing HTML styles are also something that customers do not prefer. Therefore, more and more marketers will look at a combination of both plain texts along with a focus on making the content interactive, as mentioned. There will be a lot more center on quality rather than quantity. The relevance of content, good content, data-based content generation, focused targeted content also helps increase the return on investment (ROI) and more vital convert rates and clicks.

4. The increase of storytelling of brands:

There is hardly anyone in the world that does not like a good story. The narrative will move more towards storytelling rather than being something that focuses on sales. There will clearly be an increase in the use of communication to tell the brands story rather than pitching for the product or service. Marketers will concentrate more on touch points and give more targeted stories.

5. Increase in importance:

Often marketers focus all of their investments in social media like Facebook, Twitter, and Instagram and so on. However, 2019 will see an increase in the importance of email marketing. Though there is a rise in social media activity, there are reports that suggest a large percentage of the population is either deleting their social media accounts or remain inactive. Email marketing, on the other hand, has been a consistent tool that has grown because it is a tool that is used for communication, personal or otherwise. Therefore, 2019 will see marketers reconsidering their investment in email marketing to reach their potential customers efficiently.

6. Increase in Privacy:

Privacy is becoming an increasing contention for users. This year, 2019, there will be a larger focus on protecting the privacy of the target audience. Misuse of personal data, leaking of personal data is also a concern for all. With the misuse of personal data, a lot of governments are looking to regulate social media, and they are going to get more stringent. Therefore, emails marketers will also need to increase their protection of data.

7. Increased Loyalty program:

Loyalty programs are very important to any business. It not only makes the business grow, but it also enables people to spread word-of-mouth marketing. This loyalty programs also helps marketers collect more data from emails. Email marketers can track this data to better target information. There will be more engaged interactions in the inbox with the data collected if done right.

8. Automation:

Automation has multiple uses. It is not just to make it easier to do certain things. It can also help the organization send personalized emails. Automation helps send personalized emails to different potential customers. It also helps identify touch points to ensure that the right messaging goes out to the right kind of people. It segments and targets customers and help the customers take action. There could potentially be more tools coming up to automate email marketing in 2019.

9. Increase in Mobile Subscriptions:

There is no two ways about it, the usage of mobiles. This means more and more people are using their mobile phones to access their email through mobile. This means emails will have to be more mobile friendly in 2019. Additionally, more people are using the mobile to buy products and this will potentially increase through the years and this will directly impact the fact that push subscribers are impacted and provide reviews.

10. AI and Machine Learning:

AI or artificial intelligence is certainly going to increase in the coming years, and it will in 2019. Something that helps automation is AI. It is growing in demand and looks into the subscription models and how it works. There are a lot of organizations that are investing in AI and Machine Learning to ensure that they understand what their subscribers and potential subscribers want. This investment will not go in vain in this year or the coming years. Digital marketers will locate more ways to use AI and Machine learning in their email marketing strategies.

So, that people are moving to digital is no secret; the unsung hero amongst the options is email marketing. People have underestimated the importance of emails, but this year could potentially change with all the updates that are happening to it. So, as an email marketer, it is important that one always pays attention to the changed that is happening to it and keeps up. As the cliche goes – keep up or be left out.

 

Author Bio –

Sorav Jain is a popular Digital Marketer and Blogger from India. He runs a Digital Marketing agency in Chennai and helps many of his clients in ideating campaigns & strategies and making them stand out in the competition. He has a vision to educate people about Digital Marketing and has initiated campaigns like Digital Upwaas to bring about a change in the society.

 

 

Also Read: What are the Popular Content Marketing Trends That Will Dominate In 2019?

 

 

Have you ever wondered how a newly launched brand gains humongous popularity in just a few days? Is this just the power of ‘digital’ which is coordinating well with the brains of the marketers or is there any catalyst which is driving this revolution? The answer to the above questions is User-Generated Content which is generally abbreviated as UGC.

What is User Generated Content?

 

 

 

 

 

 

 

 

Every one of us, who is active on social media platforms, must have contributed to the making of a brand in some way or the other. This is the power of user-generated content that we all possess without even realizing it. User-generated content, as its name implies, is any type of content (tweets, videos, pictures, feedback, comments, etc.) which is created and posted by the consumer of a brand to promote it. This content is unpaid, 100% authentic and relatable, so it automatically establishes a connection with other users and portrays the real image of a brand in front of its customers.

 

 

Why User Generated Content?

Gone are the days of one-sided communication between a brand and its users. In today’s fast-paced, digitally run world, it is not so easy to tempt your customers just by spending millions on an ad campaign. The consumers have become a lot more active, concerned and aware of their choices and demands in the market. And, this is why they have developed more faith in the opinions of their peers rather than the brand itself. This word-of-mouth marketing is in trend today and being adopted by everyone – from a luxury brand to a new startup.

Let’s consider the example of Starbucks’ famous #WhiteCupContest which proved to be a huge success with the submission of 4,000 entries in just 3 weeks. The loyal consumers of the brand were asked to share creative designs on their white paper cups, where the best entry would be selected as the new template of their upcoming limited-edition coffee cups. This UGC driven campaign proved to be a win-win situation for both the brand and its consumers.

Read more: Best B2B Content Marketing Trends in 2019 Infographic

Now, let’s have a look at some major benefits that (UGC) User-Generated Content offers to a brand:

Let us Check What Is The Importance of User Generated Content in Marketing?

UGC reflects authenticity:

In all kinds of businesses, authenticity has overpowered professionalism. And user-generated content is undoubtedly the most authentic form of content in today’s world. Almost every brand allows its users to post genuine feedback and suggestions on its social media channels. The marketers are also continuously in conversation with their customers on the same platforms which enhances the authenticity of a brand.

UGC is cost-effective:

The users are continuously posting rich content related to a brand on different social media channels. Every content is unique and created with a different perspective by a different user. Now, this is common knowledge that collating and curating this content would definitely cost lesser than creating a professional ad campaign which is not even sure to bring popularity and user engagement to the brand.

UGC builds trust & brand loyalty:

If the consumers/buyers are investing their time & money in a product, they expect the brand to invest in them too. There are numerous ways a brand can build trust with its customers. Some of them include:

• Acknowledging feedback of the users
• Rewarding users for their contribution in a campaign
• Incorporating sensible suggestions posted by the consumers

How brands these days are leveraging (UGC) User-Generated Content?

The savvy social marketers today have left no stone unturned to harness the power of user-generated content. They have found out that the key to digital marketing is leveraging the original content created by users. Let’s now explore some unique ways of incorporating this user-generated content  in different marketing strategies:

Reviews – The most basic and reliable form of user-generated content is the reviews, feedback & suggestions posted by the consumers of a brand on different social media platforms. These reviews are curated and the most relevant of them are embedded by a brand on its website to attract more users.

Hashtag Campaigns –  All of us are well aware of the importance and popularity of the word ‘hashtag’. Many hashtag campaigns have proved to be a boon in bringing users close to the brand. In a hashtag contest, the consumers are asked to share personalized content (videos, pictures, etc.) using a branded hashtag. The best submission is then rewarded in some way or the other. This way, many new users are connected to the brand and the trust of the old users also get strengthened.

Social walls – It is one of the best ways to display user-generated content to a broader audience. Using a social media aggregator tool like Taggbox, a brand can easily collate all the relevant content on one big screen and establish a real-time conversation with its users. These social walls are most commonly used during events & concerts where a huge crowd is ready to participate in the show.

Conclusion:

Every brand has its own personalized way of leveraging UGC but the motive here remains the same – building trust with its users and offering them services in the most authentic and realistic manner. Now since you have gained some useful insights on the role of UGC in business marketing, when are you planning to roll out a path-breaking UGC driven campaign for your brand?

Read more: 10 Tips for a Future Proof Website in 2019

 

 

Every year, the marketing world is introduced with newer and more innovative marketing trends. The chief goal of the modern-day digital marketers is to improve the brand reputation by building brand loyalty and creating brand awareness. The landscapes of the digital marketing world are ever, changing, from the rise in blog marketing to the integration of social networking and media marketing. The current marketing sector is dominated by a couple of new trends. The job a digital marketer is to stay updated on the developing trends and to maximize the business benefits through their proper execution.

The digital marketing world is filled with tons of online and advanced marketing tools, tactics, and marketing trends that change almost every year. With that being, to stay ahead in the content marketing game and to keep your content relevant.

Check Out What are the Popular Content Marketing Trends That Will Dominate In 2019?

1. Artificial Intelligence:

From analyzing the search patterns and customer behavior to exploring and gathering data from blogs and social media posts, (AI) Artificial Intelligence is easing up numerous digital marketing processes. Where huge chunks of relevant data are of crucial importance for the markets, gathering it and making maximum use of it is a tedious task. However, with AI in perspective, effective data collection and proper usage and implementation no longer require human efforts and time.

Not only artificial intelligence makes the data collection process easy and simple, coupling it with the capabilities of machine learning helps in automated system learning and improvement.

Read More: Five Content Marketing Trends You Need To Know In 2019

2. Niche Content:

 

Broadening your marketing prospects has always been one of the widely-practiced marketing approach and objective of many marketers. However, this year is all about specializing in a particular niche industry. Showcasing your expertise and command on a certain niche industry helps you in getting the attention of the relevant audience and potential business prospects. Having in-depth knowledge in a niche contributes to making your business a reputable brand in that industry.

Considering the extensive content production and publication, specializing in a particular niche and composing well-researched, creative, and unique content in that industry can help you to stand out in this content-saturated marketing world. Whether it requires to hire a Wikipedia page creation service or freelance writing agency, niche content provides you with multitudes of marketing advantages.

3. Personalization:

Data and content are the key elements required to introduce personalization. The better you know your targeted audience, the more personalized your content is. With that being gather as much data and information about your potential business prospects needs and demands as possible. This data helps in ensuring content personalization.

4. Voice Search:

Ever since the shift of the business world to the digital and mobile mediums, its paradigms have never stayed the same. Voice search is not a passing trend; it is here to stay for a long time. More than half of the internet searches are done through mobile devices, which makes voice search one of the latest and innovative marketing trend. The best way to maximize the benefits of voice search is to focus more on solving the issues and answering the customers’ questions than on keyword searches. Introducing a conversational tone in your content helps the readers and viewers to relate with the provided information and data. All credits to AI, it is expected that voice search will become one of the biggest trend and advancement in the marketing world.

5. Keep It Brief:

With a considerate decrease in the attention span of the modern-day audience, shorter content is gaining popularity in the digital marketing industry. Millennials are more inclined towards the visual content than to the written and textual one. Instead of using a lengthy paragraph, try to create bite-sized yet informative content. For adding a little visual appeal to it, you can use infographics and videos.

6. Videos:

Video is on the rise and for all the valid and obvious reasons. Where high-quality and interactive videos were on the rise last year, live videos will be the highlight of the year 2019. Rather than investing in traditional and conventional business videos you might want to shift your focus towards the live video.

Conclusion:

2019 will surely be the year of change and innovation for digital marketers. With the rise of new technology and accessibility to it, the competition in the online business world is sure to get tougher, which is why you need to be on a lookout for new and recently developed trends. Success in the current marketing era is directly linked to how well you use and integrate the current trends in your marketing strategies and plans.

Read more: What is Content Marketing? Content Marketing Strategy 2019 for business?

 

 

It is not surprising for businesses to redevelop their websites every 2-3 years. Sometimes a fresh design is enough, but sometimes a major structural change is the only option.

With the advancement in technology and a shift in user preference from desktop to smartphones and tablets, business owners are now concerned that their websites may quickly become outdated.

Therefore, selecting the right system for your website is very important. There is no magic formula to guarantee your future-proof website. However, there are some tips to follow to create a future proof website.

Let us have a look what are the 10 tips for a future proof website in 2019:

1. Know where you are heading:

When you design your website, have a 2-year future plan for the online presence. Things will change surely, but if you have a well-defined plan about the future of your website you can flag it up with your website designer. It will help you to find the best solution for not only now, but also for the future and reduce re-development costs.

2. Invest in relationships:

Invest in building a relationship with your web designer and service provider. Having a reliable web designer for your website will help you to save a lot of money. Switching from one web designer to another will cost you a lot of money. So, find someone who is an expert in what he does and build a healthy relationship with him.

3. Stay updated:

Don’t over think to invest in regular backups and upgrades of your website system. Create a backup on the cloud for the emergency situation. In case your code gets corrupted, you have a backup on the cloud, so you don’t have to start all over again.

4. Save money from your budget for improvement costs:

Instead of breaking your bank for the improvement costs of your website in the future, create a website that can be easily improved in the future. Lay a solid foundation you can consistently build your website upon.  Also, save funds from your budget for upgrades on your website in the future.

5. Build pages with responsive design:

A responsively designed website with mobile-specific version is more likely to satisfy users in the long run and increase leads. This shows that no website can ignore the importance of mobile website design in present or future regardless of the size of the business.

Also Read: What is SEO? How to do SEO in 2019? Complete SEO Guide 2019

6. Implement code that can be easily updated:

If you want your website to be easily tweaked and respond more effectively to your future audience, then you need to build a codebase that is easy to maintain and change.

A simple code is easy to access and change thus helps in the overall growth of your website. A complex code will restrict your website from further change, so you have to start all over again.

7. Work with a trusted Content Management System:

When working the Content Management System (CMS) for your website, find the best solution that has the ability to evolve as per the needs. Some CMS providers charge loads of extra money for using their platform. WordPress is the most trusted and widely used Content Management System. Be very careful while selecting the CMS for your website and pick the one that is secure and can be used for years.

8. SEO Friendly Website:

Keeping your website SEO-friendly is very crucial to rank on the Google top rankings. A complete set of meta tags, title, URL, keyword research, on-page, and off-page SEO results in the SEO-friendliness of your website. It will help search engines to crawl every page on your website and index in their database.

9. Keep the website design simple:

Creating a website with a simple and minimal theme is one of the best strategies to use it for years with dignity. Instead of going with the trends, maintain the overall look of your website and feature an engaging user experience that sparks audience interests and increases your website conversions.

10.Use Relevant content:

A company that has excel in the content marketing benefits revenue which is six times greater than the one who doesn’t incorporate content marketing practices on its website. A website with relevant content can hold visitors for a longer period of time. So, design a website that remains value-added for the future. Regularly update your pre-existing content and check the quality of links on the website.

Author Bio:

Aarif Habeeb is a Digital Marketing Consultant, blogger, and content strategist at WomenFreelancer, a platform for Hire Freelancer Online and Find Job for work from home. He is Passionate about content marketing, blogging and always up-to-date with the latest trends. Follow him on Twitter and Linkedin.

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